What is this Logo About?

Not that it matters much but this page is there for those who wonder what's the meaning of this logo.

The logo is based on a concept from a talented Berlin artist who wants to remain anonymous in order to keep her art free of commercial influence and considerations.

Visual Explanation of the Name

You might have gathered that we are narcissistically attached to our name and this is reflected in the logo too.

This is how it works

  • Ten - this is represented by the 1 digit and the clock next to it.
  • Thousand - this is represented by the hour, minute, and second hands inside the clock. They form a visual K together.
  • Hours - this is represented by the hours in the clock or the clock itself.


What do you think?