In this article, Jason Fried raises an important question related to the nature of slick and beautiful designs on one hand and 'messy' but successful designs on the other.
The web is changing. Most changes take place incrementally but bounds and leaps happen occasionally.
Cutting-edge, wild experiments set up the upcoming quantum leaps. Here is one such experiment.
The Power of Scrolling Down
Having gone to the page linked above, just scroll down and draw your own conclusions.